How to get your business recommended by ChatGPT
AI assistants are now where many customers start. Here is how they decide which businesses to name, and what you can do about it.
How AI assistants choose
When someone asks "Who is the best roofer in Denver?", tools like ChatGPT and Perplexity search the web, read a handful of trusted pages, and summarize. They favor businesses that are described the same way in many places and that have real reviews.
Make sure they can read your site
Some websites accidentally block AI crawlers in a file called robots.txt. If GPTBot or PerplexityBot are blocked, those assistants cannot learn about you. Our free website check tells you in seconds.
Give them clear facts
AI tools quote specific, confident statements. Make these easy to find on your site:
- What you do and the towns you serve, in one sentence near the top
- Typical prices or price ranges
- Licenses, years in business and guarantees
- Answers to the questions customers ask on the phone
Be mentioned elsewhere
Local news, industry directories, chamber of commerce listings and review sites all count. The more trusted places describe you consistently, the more likely an assistant names you.
Measure it
Ask the same questions every week and note whether you are named. We do this automatically across ChatGPT, Gemini, Perplexity, Claude and Copilot, and show it in your report.